Pre series
A financing
Team and business model guidance
Introduction to quality venture firms

San Diego technology focus
 
News

Wall Street Journal May 24, 2007
Make-It-Yourself 'Star Wars'

VentureWire June 16, 2006
Express Ventures Launches With Qualcomm Roots

Private Equity Insider - June 9, 2006
VC scouts for early investments


The Entrepreneurs Guide to the Galaxy
Radio show # 12 Featuring Marco


Speaking Events

San Diego MIT Enterprise Forum January 18, 2006
Ameranth Wireless Case Presentation- Surviving and Thriving the World of Web 2.0

San Diego Venture Group - March 24, 2006
Early-Stage Venture Capital and Series A Investments: How VCs Play Poker - Workshop


San Diego Chapter of Executive Licensing Society May 17, 2006
"Venture Investing in Licensing- and IP-based Business Models"


San Diego MIT Enterprise Forum November 16, 2006
How Can Savvy Marketing Promote Smart Growth





 

Make-It-Yourself 'Star Wars'

Lucasfilm Will Post Clips
From Film Saga on the Web,
Inviting Fans to Edit at Will
By SARAH MCBRIDE
May 24, 2007; Page B1

George Lucas, creator of "Star Wars," has never hesitated to protect his intellectual property, which is why some call him "Lucas the Litigator." But this week, his Lucasfilm plans to make clips of "Star Wars" available to fans on the Internet to mash up -- meaning to remix however they want -- at will.

The clips -- about 250 of them, from all six Star Wars movies -- will land on the Starwars.com Web site tomorrow, part of this week's 30th-anniversary celebrations of the release of his hit movie. Working with an easy-to-use editing program from Eyespot Corp. of San Diego, fans can cut, add to and retool the clips. Then they can post their creations to blogs or social-networking sites like MySpace. More clips will come out from time to time over coming months.

[A montage of 'Star Wars' characters. From left to right: Yoda, C3PO, Padme Amidala and R2D2. Lucasfilm hopes fans of the movie and its quirky ensemble will be drawn to edit clips on the  Starwars.com Web site.]
'Star Wars' characters C-3PO and R2-D2. Lucasfilm hopes fans of the movie and its quirky ensemble will be drawn to edit clips on the Starwars.com Web site.

In essence, Lucasfilm is going to legitimize and streamline a pastime that has become increasingly popular on the Web. A search for "Star Wars" on YouTube, for example, turns up some 98,000 results, many of them videos drawing on original content from the movies. But on third-party video sites, Lucasfilm executives "can't control it, and they can't monetize it," says Jim Kaskade, Eyespot's chief executive officer.

While Lucasfilm could fight what amounts to the theft of its property, it has now decided to take the opposite tack. In doing so, it is tackling an issue that faces all media companies today: how to keep some semblance of control over intellectual property in the digital age.

"We see what's going on at YouTube," says Jeffrey Ulin, senior director for distribution and business affairs at Lucasfilm, who says the company began to think about allowing mash-ups last summer. "We see what's going on out there on the Web generally. And we wanted fans to come to Starwars.com as the center of fan activity." Currently, he estimates, the site attracts about two million unique monthly visitors; he anticipates the new content will boost traffic significantly.

The clips, which run up to 60 seconds long, will assemble memorable moments from the movies, grouped under categories like "Leia Confronts Vader" and "The Lost Limbs" -- the latter a collection of various characters' limbs getting the chop. One category devoted to a much-maligned lizard-like character from the three "Star Wars" prequels urges fans: "Don't be shy. Here's your chance to edit Jar Jar."

[Yoda]
Yoda from 'The Empire Strikes Back'

The mash-up project will come with rules, however. While it won't stop anybody from assailing characters or casting them in unexpected lights, Eyespot has set up a program to make sure none of the doctored clips contain nudity, pornography, and the like. As a backup, a team of screeners based in Costa Rica will watch each video before it goes live.

Working with Lucasfilm involved "a lot of delicacies, and a lot of attention to detail," says David Dudas, Eyespot's chief technology officer. "They're very sensitive." Lucasfilm says it sees the "Star Wars" movies as a cross between a big movie franchise and a brand like Disney, another company with child-friendly entertainment that zealously protects its image.

Lucasfilm has multiple motivations for allowing this. Now that no more "Star Wars" movies are coming out, the mash-ups are "part of keeping the love of 'Star Wars' and the franchise alive," says Mr. Ulin. "We're really trying to position ourselves for the next 30 years." Other parts of that effort include a videogame, The Force Unleashed, and an animated TV series, both scheduled for next year; a live-action TV series is coming later.

To draw in as many fans as possible, Lucasfilm also wants to make it easy to edit the footage. With many desktop programs, "you can spend hours, maybe days, trying to put together a five-minute story," says Mr. Kaskade. "We have made a significant attempt to keep it simple." The program relies on basic dragging, clicking and pasting.

Eyespot already works with various media companies. Viacom Inc.'s Paramount Pictures has created promotions where fans can edit trailers for movies like the Mark Wahlberg thriller "Shooter."

SonyBMG makes some music videos and songs available for mixing. But the "Star Wars" project is the most ambitious yet, says Mr. Kaskade. The "Star Wars" team "understands social media and is embracing it," he says. "This is a way for Lucasfilm to bring YouTube to their backyard."

[Princess Leia and friends in the first 'Star Wars']
Princess Leia and friends in the first 'Star Wars'

That notion may not resonate with fans who remember Mr. Lucas's reactions to other attempts to draw on his movies for inspiration. Last year, Lucasfilm sued a Maryland company that was making "Star Wars"-like light sabers without the proper trademarks. Previously, it sued rapper Dr. Dre for using the booming sound effect that begins Lucasfilm movies to kick off his album "2001." And it also sued to block distribution of an animated pornographic movie called "Starballz" that featured some "Star Wars"-like characters.

But the company says this situation is different. If fans are using "Star Wars" material for fun, that's one thing. "If someone tries to commercialize it, that's where we've drawn the line," says Mr. Ulin. He says the company has long supported activities like an annual contest for the best "Star Wars" movie submitted by a fan; Mr. Lucas will pick this year's winner on Sunday at the "Celebration IV" "Star Wars" convention in Los Angeles.

Previously, the contest allowed only parodies or documentaries. This year, for the first time, it allowed fiction that expands the "Star Wars" saga beyond the original storylines.

"In general, we have a bit more lighthearted attitude to the series than we did in the past," says Mr. Ulin. He points to commercials tied to the last release, 2005's "Revenge of the Sith," which showed Yoda hawking Pepsi and Chewbacca growling through voice tests at a Cingular recording studio. "It's a bit of a natural evolution as 'Star Wars' becomes a part of pop culture."

Eventually, the mash-ups will run with brief video advertising before them, with Lucasfilm and Eyespot splitting the proceeds. The efforts should bring refocused attention on all the "Star Wars" movies, helping to boost DVD and merchandise sales.

 

 

Express Ventures Launches With Qualcomm Roots

 

By John Letzing

6/19/2006

A group of wealthy tech industry notables including several former and current Qualcomm executives have launched an early stage venture capital firm in San Diego, to seed local start-ups and grow up one day into a large institutional fund.

Express Ventures was founded in January, and counts some 50 members, according to Managing Director Joe Markee. Each member was asked to contribute roughly $200,000, Markee said, and "they came in either to the left and the right of that," for a total raised of roughly $7.5 million. Markee added that the firm will likely raise more funding in 2007.

Markee was chief executive of Figure 8 Wireless Inc., which was bought by Chipcon AS last year, and was previously an engineer with Qualcomm predecessor company Linkabit.

The firm's other managing directors are Franz Birkner, former chief executive of satellite communications company ComStream Corp. and also a veteran of Linkabit, and Marco Thompson, a former Wind River Systems Inc. Chief Technology Officer and president of the San Diego Telecom Council. "We know just about everyone in the tech business in San Diego," Markee said.

Jim Kaskade, chief executive of Express portfolio company Eyespot Corp., said the firm counts current Qualcomm Chief Executive Paul Jacobs as a member.

Markee declined to comment on whether Jacobs is one of the firm's roughly 40 members, though he said the membership is made up of both former and current Qualcomm executives. "I can't verify" if Jacobs is a member, Markee said, adding that Jacobs did however work for Markee at Linkabit when he was a college student. Jacobs did not immediately respond to a request for comment.

Markee did acknowledge that former Qualcomm Ventures Senior Director Prashant Kantak is an Express Ventures member.

Markee said the firm intends to invest roughly $500,000 in 10 to 15 start-ups over the next couple of years, in just about every type of IT market. In each case the firm will invest using convertible notes, which transfer into equity once a company obtains institutional funding from a larger venture firm.

Express has already made two investments in addition to Eyespot, including data management company MaintenanceNet Inc.

Markee said that Express is trying to prove itself, in order to attract the attention of institutional investors and one day raise a large fund. "It seems like a logical progression," Markee said, "but we've got to get a few of these companies down the road a ways."


 


Speaking Events

"Venture Investing in Licensing- and IP-based Business Models"

SPEAKERS:

Kerry Dance, Ph.D.

Managing Director -   Hamilton Bioventures LP

Marco Thompson

Managing Director -   Express Ventures & CTO - Wind River Services

Krisztina M. Zsebo, PhD

Entrepreneur-in-Residence - Enterprise Partners Venture Capital

Tom Major

IP Exploitation Specialist -  LPL Licensing  Phoenix, AZ

Moderator
Norman Brown, PhD JD

CEO  -   Innovations Group LLC

PROGRAM DESCRIPTION:

Business models based primarily on intellectual property (I.P.) and licensing stratagems have been a favorite of some venture investors for decades and span a wide range of industries from software, telecom and semiconductors to biotechnology & biopharmaceuticals.  Prominent examples include Qualcomm's Code Division Multiple Access (CDMA) technology in the telecom arena, and Crucell's proprietary PERC6 cell line technology for the large-scale manufacturing of therapeutic proteins & antibodies in the biotech space.

The VC's dream deal would be funding an "A" round in a new company that goes on to establish an industry-standard technology that is licensed non-exclusively to dozens of partners worldwide, as Qualcomm has done with CDMA.  But in today's investment and technological environments, is the dream still a possibility?  And if so, how does one implement such an IP strategy and business model to create maximum value?  Come hear our pan-industry oracle of venture and angel investors opine and prognosticate on the future of IP & licensing-based business models.

DATE:
Wednesday, May 17, 2006

TIME:
6:00 p.m. – 6:50 Registration, Networking, Cocktails and Appetizers
6:50 p.m. – 7:00 p.m. Chapter Business
7:00 p.m. – 8:00 p.m. Panel Discussion

LOCATION
Marriott La Jolla, (Salon TBA), 4240 La Jolla Village Drive, San Diego

 


Ameranth Wireless Case Presentation- Surviving and Thriving the World of Web 2.0
January 18, 5-8pm, 2006


Keith will describe how Ameranth Wireless has established its market position and will seek from an experienced panel of experts advice on how the company can address changes in its business model including:

Issues:

  • What are the key things to extract from the buzz around Web 2.0 and the significance for business applications and ASP solutions?
  • Is a revenue model based on delivery of services and transactions still desirable or should services be supported with a web advertising revenue model?
  • What’s the best way to take advantage of Ameranth’s established software solutions, as well as the vertical domain knowledge and “blue chip” customers that they have developed in the hospitality industry?
  • Given its potential opportunities, Ameranth expects to have an opportunity for an exit via acquisition, or IPO in the medium term. Which should they be working towards and what are the positives and negatives they should consider in their decision?

Moderator:

  • Chris WoolleyPresident - square 1 west, Square 1 Bank
Panelists:
  • Dan Basset, Managing Director, Innocal Venture Partners
  • Joe Markee , Managing Director, Express Ventures and former CEO Copper Mountain
  • Jacqueline Townsend Konstanturos , President &CEO, Townsend Inc.
  • Dennis Mudd, Co-founder and former CEO of MusicMatch 

How Can Savvy Marketing Promote Smart Growth
Chassis Plans Case Presentation


November 15 , 2006, 5:00-8:00pm, The Salk Institute for Biological Studies

 

Founded in 1997, Chassis Plans develops industrial computing systems for customers who require customized solutions. Specifically, the company provides computer enclosures, rackmount keyboards and LCD display monitors, single board computers, active / passive backplanes, analog and digital I/O cards and integrated systems for leading Original Equipment Manufacturers (OEM’s) and Value Added Resellers.

Chassis Plans has built up a solid client base by capitalizing on the founders’ longstanding industry connections and the company’s reputation for building top quality systems with short lead times. Customers represent firms in homeland security, defense and aerospace, command and control, simulation, factory automation, imaging, instrumentation, test & measurement and other environments which require performance, ruggedness and reliability. The company has experienced rapid growth over the past several years, and currently has almost 30 employees.

While Chassis Plans’ numbers have been impressive, the company’s sales have begun to level off. CEO, Mark Lovett, is currently evaluating the firm’s marketing strategy, currently almost 100% focused on driving sales through the company’s website. He is sure there is a better way to sell, and to reach more customers. To ensure Chassis Plans’ ongoing growth and success, Lovett and his team must open up new distribution channels for selling its products, while maintaining the company’s stellar reputation for on-time, quality production.

Mark Lovett will describe how Chassis Plans earned their ranking of #13 among the fastest growing companies in San Diego (SDBJ) and will seek from moderator, Marco Thompson, and an experienced panel of experts advice on how the company can survive and thrive beyond the web, including:

  • How can his company re-structure its sales force to become less reactive and more dynamic?
  • How can he diversify his company base, namely government contacts and commercial clients?
  • How does he open up new distribution channels to reach more customers?
  • Assuming the company can successfully strengthen its sales and marketing efforts, how can it stay competitive after the larger players in the industry notice that Chassis Plans is taking away market share?


Presenter:

MARK LOVETT - President and CEO, Chassis Plans
Moderator:
MARCO THOMPSON - Managing Director, Express Ventures


When:
Wednesday, November 15, 2006, 5:00-8:00pm

Where:

The Salk Institute - 10010 North Torrey Pines Road, La Jolla, CA 92037
Frederic de Hoffman Auditorium

 

March 24, 2006

Early-Stage Venture Capital and Series A Investments: How VCs Play Poker - Workshop

Conference description:

Venture capitalists hold all the cards and manage huge piles of chips, but are they still willing to gamble on Series A investments?

Many venture funds have shifted their emphasis to later stage investments, believing them to be the current “sweet spot” for venture investing. But who’s “anteing up” for Series A investments? Series B, C and later rounds aren’t possible without investors who make bold investments in Series A deals. Can early stage venture money be found in San Diego, or do entrepreneurs need to look elsewhere - to LA, Silicon Valley or the East Coast?

Our panel of VCs and experienced CEOs will speak frankly and answer these questions and more. Subjects to be touched on include the economics of early-stage vs. later stage venture investing as well as the always popular discussion of Series A deal pricing. Find out where the money’s coming from, where it’s going and why. After attending this program you’ll be better prepared to understand what motivates venture capitalists to go “all in” on a Series A investment!


Confirmed Panelists:

Mark Jensen (moderator) - National Director, Venture Services, Deloitte & Touche
Marco Thompson – Managing Director, Express Ventures and CTO, Wind River
Dmitry Shapiro – CEO, Veoh Networks


 

 
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