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Make-It-Yourself
'Star Wars'
Lucasfilm
Will
Post
Clips
From
Film
Saga on
the Web,
Inviting
Fans to
Edit at
Will
By
SARAH
MCBRIDE
May 24,
2007; Page B1
George
Lucas,
creator of
"Star Wars,"
has never
hesitated to
protect his
intellectual
property,
which is why
some call
him "Lucas
the
Litigator."
But this
week, his
Lucasfilm
plans to
make clips
of "Star
Wars"
available to
fans on the
Internet to
mash up --
meaning to
remix
however they
want -- at
will.
The clips --
about 250 of
them, from
all six Star
Wars movies
-- will land
on the
Starwars.com
Web site
tomorrow,
part of this
week's
30th-anniversary
celebrations
of the
release of
his hit
movie.
Working with
an
easy-to-use
editing
program from
Eyespot
Corp. of San
Diego, fans
can cut, add
to and
retool the
clips. Then
they can
post their
creations to
blogs or
social-networking
sites like
MySpace.
More clips
will come
out from
time to time
over coming
months.
![[A montage of 'Star Wars' characters. From left to right: Yoda, C3PO, Padme Amidala and R2D2. Lucasfilm hopes fans of the movie and its quirky ensemble will be drawn to edit clips on the Starwars.com Web site.]](MK-AK093_STARWA_20070523222932.jpg) |
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'Star
Wars'
characters
C-3PO
and
R2-D2.
Lucasfilm
hopes
fans
of
the
movie
and
its
quirky
ensemble
will
be
drawn
to
edit
clips
on
the
Starwars.com
Web
site. |
In essence,
Lucasfilm is
going to
legitimize
and
streamline a
pastime that
has become
increasingly
popular on
the Web. A
search for
"Star Wars"
on YouTube,
for example,
turns up
some 98,000
results,
many of them
videos
drawing on
original
content from
the movies.
But on
third-party
video sites,
Lucasfilm
executives
"can't
control it,
and they
can't
monetize
it," says
Jim Kaskade,
Eyespot's
chief
executive
officer.
While
Lucasfilm
could fight
what amounts
to the theft
of its
property, it
has now
decided to
take the
opposite
tack. In
doing so, it
is tackling
an issue
that faces
all media
companies
today: how
to keep some
semblance of
control over
intellectual
property in
the digital
age.
"We see
what's going
on at
YouTube,"
says Jeffrey
Ulin, senior
director for
distribution
and business
affairs at
Lucasfilm,
who says the
company
began to
think about
allowing
mash-ups
last summer.
"We see
what's going
on out there
on the Web
generally.
And we
wanted fans
to come to
Starwars.com
as the
center of
fan
activity."
Currently,
he
estimates,
the site
attracts
about two
million
unique
monthly
visitors; he
anticipates
the new
content will
boost
traffic
significantly.
The clips,
which run up
to 60
seconds
long, will
assemble
memorable
moments from
the movies,
grouped
under
categories
like "Leia
Confronts
Vader" and
"The Lost
Limbs" --
the latter a
collection
of various
characters'
limbs
getting the
chop. One
category
devoted to a
much-maligned
lizard-like
character
from the
three "Star
Wars"
prequels
urges fans:
"Don't be
shy. Here's
your chance
to edit Jar
Jar."
![[Yoda]](MK-AK094_STARWA_20070523211841.jpg) |
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Yoda
from
'The
Empire
Strikes
Back' |
The mash-up
project will
come with
rules,
however.
While it
won't stop
anybody from
assailing
characters
or casting
them in
unexpected
lights,
Eyespot has
set up a
program to
make sure
none of the
doctored
clips
contain
nudity,
pornography,
and the
like. As a
backup, a
team of
screeners
based in
Costa Rica
will watch
each video
before it
goes live.
Working with
Lucasfilm
involved "a
lot of
delicacies,
and a lot of
attention to
detail,"
says David
Dudas,
Eyespot's
chief
technology
officer.
"They're
very
sensitive."
Lucasfilm
says it sees
the "Star
Wars" movies
as a cross
between a
big movie
franchise
and a brand
like Disney,
another
company with
child-friendly
entertainment
that
zealously
protects its
image.
Lucasfilm
has multiple
motivations
for allowing
this. Now
that no more
"Star Wars"
movies are
coming out,
the mash-ups
are "part of
keeping the
love of
'Star Wars'
and the
franchise
alive," says
Mr. Ulin.
"We're
really
trying to
position
ourselves
for the next
30 years."
Other parts
of that
effort
include a
videogame,
The Force
Unleashed,
and an
animated TV
series, both
scheduled
for next
year; a
live-action
TV series is
coming
later.
To draw in
as many fans
as possible,
Lucasfilm
also wants
to make it
easy to edit
the footage.
With many
desktop
programs,
"you can
spend hours,
maybe days,
trying to
put together
a
five-minute
story," says
Mr. Kaskade.
"We have
made a
significant
attempt to
keep it
simple." The
program
relies on
basic
dragging,
clicking and
pasting.
Eyespot
already
works with
various
media
companies.
Viacom
Inc.'s
Paramount
Pictures has
created
promotions
where fans
can edit
trailers for
movies like
the Mark
Wahlberg
thriller
"Shooter."
SonyBMG
makes some
music videos
and songs
available
for mixing.
But the
"Star Wars"
project is
the most
ambitious
yet, says
Mr. Kaskade.
The "Star
Wars" team
"understands
social media
and is
embracing
it," he
says. "This
is a way for
Lucasfilm to
bring
YouTube to
their
backyard."
![[Princess Leia and friends in the first 'Star Wars']](MK-AK095_STARWA_20070523223016.jpg) |
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Princess
Leia
and
friends
in
the
first
'Star
Wars' |
That notion
may not
resonate
with fans
who remember
Mr. Lucas's
reactions to
other
attempts to
draw on his
movies for
inspiration.
Last year,
Lucasfilm
sued a
Maryland
company that
was making
"Star
Wars"-like
light sabers
without the
proper
trademarks.
Previously,
it sued
rapper Dr.
Dre for
using the
booming
sound effect
that begins
Lucasfilm
movies to
kick off his
album
"2001." And
it also sued
to block
distribution
of an
animated
pornographic
movie called
"Starballz"
that
featured
some "Star
Wars"-like
characters.
But the
company says
this
situation is
different.
If fans are
using "Star
Wars"
material for
fun, that's
one thing.
"If someone
tries to
commercialize
it, that's
where we've
drawn the
line," says
Mr. Ulin. He
says the
company has
long
supported
activities
like an
annual
contest for
the best
"Star Wars"
movie
submitted by
a fan; Mr.
Lucas will
pick this
year's
winner on
Sunday at
the
"Celebration
IV" "Star
Wars"
convention
in Los
Angeles.
Previously,
the contest
allowed only
parodies or
documentaries.
This year,
for the
first time,
it allowed
fiction that
expands the
"Star Wars"
saga beyond
the original
storylines.
"In general,
we have a
bit more
lighthearted
attitude to
the series
than we did
in the
past," says
Mr. Ulin. He
points to
commercials
tied to the
last
release,
2005's
"Revenge of
the Sith,"
which showed
Yoda hawking
Pepsi and
Chewbacca
growling
through
voice tests
at a
Cingular
recording
studio.
"It's a bit
of a natural
evolution as
'Star Wars'
becomes a
part of pop
culture."
Eventually,
the mash-ups
will run
with brief
video
advertising
before them,
with
Lucasfilm
and Eyespot
splitting
the
proceeds.
The efforts
should bring
refocused
attention on
all the
"Star Wars"
movies,
helping to
boost DVD
and
merchandise
sales.
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Express Ventures
Launches With
Qualcomm Roots
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A group of
wealthy tech
industry
notables
including
several former
and current
Qualcomm
executives have
launched an
early stage
venture capital
firm in San Diego, to seed local start-ups and grow up
one day into a
large
institutional
fund.
Express Ventures
was founded in
January, and
counts some 50
members,
according to
Managing
Director Joe
Markee. Each
member was asked
to contribute
roughly
$200,000, Markee
said, and "they
came in either
to the left and
the right of
that," for a
total raised of
roughly $7.5
million. Markee
added that the
firm will likely
raise more
funding in 2007.
Markee was chief
executive of
Figure 8
Wireless Inc.,
which was bought
by
Chipcon AS last year, and was previously an engineer
with Qualcomm
predecessor
company Linkabit.
The firm's other
managing
directors are
Franz Birkner,
former chief
executive of
satellite
communications
company
ComStream Corp.
and also a
veteran of
Linkabit, and
Marco Thompson,
a former Wind
River Systems
Inc. Chief
Technology
Officer and
president of the
San Diego
Telecom Council.
"We know just
about everyone
in the tech
business in
San Diego,"
Markee said.
Jim Kaskade,
chief executive
of Express
portfolio
company Eyespot
Corp., said the
firm counts
current Qualcomm
Chief Executive
Paul Jacobs as a
member.
Markee declined
to comment on
whether Jacobs
is one of the
firm's roughly
40 members,
though he said
the membership
is made up of
both former and
current Qualcomm
executives. "I
can't verify" if
Jacobs is a
member, Markee
said, adding
that Jacobs did
however work for
Markee at
Linkabit when he
was a college
student. Jacobs
did not
immediately
respond to a
request for
comment.
Markee did
acknowledge that
former Qualcomm
Ventures Senior
Director
Prashant Kantak
is an Express
Ventures member.
Markee said the
firm intends to
invest roughly
$500,000 in 10
to 15 start-ups
over the next
couple of years,
in just about
every type of IT
market. In each
case the firm
will invest
using
convertible
notes, which
transfer into
equity once a
company obtains
institutional
funding from a
larger venture
firm.
Express has
already made two
investments in
addition to
Eyespot,
including data
management
company
MaintenanceNet
Inc.
Markee said that
Express is
trying to prove
itself, in order
to attract the
attention of
institutional
investors and
one day raise a
large fund. "It
seems like a
logical
progression,"
Markee said,
"but we've got
to get a few of
these companies
down the road a
ways."
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Speaking
Events
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"Venture
Investing in
Licensing- and
IP-based
Business Models"
SPEAKERS:
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Kerry
Dance,
Ph.D.
|
Managing
Director
-
Hamilton
Bioventures
LP
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Marco
Thompson
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Managing
Director
-
Express
Ventures
&
CTO
- Wind
River
Services
|
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Krisztina
M. Zsebo,
PhD
|
Entrepreneur-in-Residence
-
Enterprise
Partners
Venture
Capital
|
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Tom
Major
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IP
Exploitation
Specialist
-
LPL
Licensing
Phoenix,
AZ
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Moderator
Norman
Brown,
PhD JD
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CEO
-
Innovations
Group
LLC
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PROGRAM
DESCRIPTION:
Business
models based
primarily on
intellectual
property (I.P.)
and licensing
stratagems have
been a favorite
of some venture
investors for
decades and span
a wide range of
industries from
software,
telecom and
semiconductors
to biotechnology
&
biopharmaceuticals.
Prominent
examples include
Qualcomm's Code
Division
Multiple Access
(CDMA)
technology in
the telecom
arena, and
Crucell's
proprietary
PERC6 cell line
technology for
the large-scale
manufacturing of
therapeutic
proteins &
antibodies in
the biotech
space.
The VC's
dream deal would
be funding an
"A" round in a
new company that
goes on to
establish an
industry-standard
technology that
is licensed
non-exclusively
to dozens of
partners
worldwide, as
Qualcomm has
done with CDMA.
But in today's
investment and
technological
environments, is
the dream still
a possibility?
And if so, how
does one
implement such
an IP strategy
and business
model to create
maximum value?
Come hear our
pan-industry
oracle of
venture and
angel investors
opine and
prognosticate on
the future of IP
&
licensing-based
business models.
DATE:
Wednesday, May
17, 2006
TIME:
6:00 p.m. – 6:50
Registration,
Networking,
Cocktails and
Appetizers
6:50 p.m. – 7:00
p.m. Chapter
Business
7:00 p.m. – 8:00
p.m. Panel
Discussion
LOCATION:
Marriott La
Jolla, (Salon
TBA), 4240 La
Jolla Village
Drive, San Diego
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Ameranth
Wireless Case
Presentation-
Surviving and
Thriving the
World of Web 2.0
January 18,
5-8pm, 2006
Keith will
describe how
Ameranth
Wireless has
established its
market position
and will seek
from an
experienced
panel of experts
advice on how
the company can
address changes
in its business
model including:
Issues:
-
What are the
key things
to extract
from the
buzz around
Web 2.0 and
the
significance
for business
applications
and ASP
solutions?
-
Is a revenue
model based
on delivery
of services
and
transactions
still
desirable or
should
services be
supported
with a web
advertising
revenue
model?
-
What’s the
best way to
take
advantage of
Ameranth’s
established
software
solutions,
as well as
the vertical
domain
knowledge
and “blue
chip”
customers
that they
have
developed in
the
hospitality
industry?
-
Given its
potential
opportunities,
Ameranth
expects to
have an
opportunity
for an exit
via
acquisition,
or IPO in
the medium
term. Which
should they
be working
towards and
what are the
positives
and
negatives
they should
consider in
their
decision?
Moderator:
-
Chris
Woolley, President
- square 1
west,
Square 1
Bank
Panelists:
-
Dan Basset, Managing
Director,
Innocal
Venture
Partners
-
Joe Markee
, Managing
Director,
Express
Ventures and
former CEO
Copper
Mountain
-
Jacqueline
Townsend
Konstanturos
, President
&CEO,
Townsend Inc.
-
Dennis Mudd,
Co-founder
and former
CEO of
MusicMatch
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How Can Savvy
Marketing
Promote Smart
Growth
Chassis
Plans Case
Presentation
November 15 ,
2006,
5:00-8:00pm, The
Salk Institute
for Biological
Studies
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Founded in 1997,
Chassis Plans
develops
industrial
computing
systems for
customers who
require
customized
solutions.
Specifically,
the company
provides
computer
enclosures,
rackmount
keyboards and
LCD display
monitors, single
board computers,
active / passive
backplanes,
analog and
digital I/O
cards and
integrated
systems for
leading Original
Equipment
Manufacturers
(OEM’s) and
Value Added
Resellers.
Chassis Plans
has built up a
solid client
base by
capitalizing on
the founders’
longstanding
industry
connections and
the company’s
reputation for
building top
quality systems
with short lead
times. Customers
represent firms
in homeland
security,
defense and
aerospace,
command and
control,
simulation,
factory
automation,
imaging,
instrumentation,
test &
measurement and
other
environments
which require
performance,
ruggedness and
reliability. The
company has
experienced
rapid growth
over the past
several years,
and currently
has almost 30
employees.
While Chassis
Plans’ numbers
have been
impressive, the
company’s sales
have begun to
level off. CEO,
Mark Lovett, is
currently
evaluating the
firm’s marketing
strategy,
currently almost
100% focused on
driving sales
through the
company’s
website. He is
sure there is a
better way to
sell, and to
reach more
customers. To
ensure Chassis
Plans’ ongoing
growth and
success, Lovett
and his team
must open up new
distribution
channels for
selling its
products, while
maintaining the
company’s
stellar
reputation for
on-time, quality
production.
Mark Lovett will
describe how
Chassis Plans
earned their
ranking of #13
among the
fastest growing
companies in San
Diego (SDBJ) and
will seek from
moderator, Marco
Thompson, and an
experienced
panel of experts
advice on how
the company can
survive and
thrive beyond
the web,
including:
-
How can his
company
re-structure
its sales
force to
become less
reactive and
more
dynamic?
-
How can he
diversify
his company
base, namely
government
contacts and
commercial
clients?
-
How does he
open up new
distribution
channels to
reach more
customers?
-
Assuming the
company can
successfully
strengthen
its sales
and
marketing
efforts, how
can it stay
competitive
after the
larger
players in
the industry
notice that
Chassis
Plans is
taking away
market
share?
Presenter:
MARK LOVETT -
President and
CEO, Chassis
Plans
Moderator:
MARCO THOMPSON -
Managing
Director,
Express Ventures
When:
Wednesday,
November 15,
2006,
5:00-8:00pm
Where:
The Salk
Institute -
10010 North
Torrey Pines
Road, La Jolla,
CA 92037
Frederic de
Hoffman
Auditorium
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March 24, 2006
Early-Stage
Venture Capital
and Series A
Investments: How
VCs Play Poker
- Workshop
Conference
description:
Venture
capitalists hold
all the cards
and manage huge
piles of chips,
but are they
still willing to
gamble on Series
A investments?
Many venture
funds have
shifted their
emphasis to
later stage
investments,
believing them
to be the
current “sweet
spot” for
venture
investing. But
who’s “anteing
up” for Series A
investments?
Series B, C and
later rounds
aren’t possible
without
investors who
make bold
investments in
Series A deals.
Can early stage
venture money be
found in San
Diego, or do
entrepreneurs
need to look
elsewhere - to
LA, Silicon
Valley or the
East Coast?
Our panel of VCs
and experienced
CEOs will speak
frankly and
answer these
questions and
more. Subjects
to be touched on
include the
economics of
early-stage vs.
later stage
venture
investing as
well as the
always popular
discussion of
Series A deal
pricing. Find
out where the
money’s coming
from, where it’s
going and why.
After attending
this program
you’ll be better
prepared to
understand what
motivates
venture
capitalists to
go “all in” on a
Series A
investment!
Confirmed
Panelists:
Mark Jensen
(moderator) -
National
Director,
Venture
Services,
Deloitte &
Touche
Marco Thompson –
Managing
Director,
Express Ventures
and CTO, Wind
River
Dmitry Shapiro –
CEO, Veoh
Networks
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