Certona Corporation
provides a “Software as
a Service” solution
called Resonance®,
for automated, real-time
and individualized
merchandising and
behavioral targeting on
e-commerce sites.
Certona’s goal is to
generate incremental
revenues for Internet
retailers, without any
costly implementations
and ongoing maintenance
costs often associated
with the traditional,
rules-based product
recommendations engines.
Certona’s customers
enjoy rapid
implementations in two
week or less; and an
immediate lift in
revenues and average
order values. Resonance
is powered by a
sophisticated neural
networks engine and
based on a Web 2.0
platform, which combines
behavioral targeting and
predictive analytics
algorithms to optimally
match site visitors and
products in real time.
Resonance accurately
profiles “first-time”
visitors only after 3-4
clicks on the e-commerce
site and offers
relevant, individualized
product cross-sell and
up-sell recommendations.
Resonance is already
being used across a wide
range of verticals
including books, DVDs,
apparel, consumer
electronics, sporting
goods, gifts, personal &
home products,
automotive, food and
more.
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